Leinonen’s installations are shops, bars, slot machines but also plain painting exhibitions. Leinonen immerses himself in these processes instead of simply criticising them, and allows for everything to feed back into the work. Even when the press starts reporting on his projects, this very reporting is integrated back into the work as part of its material. What is displayed, though, are not goods but an artistic allegorisation that appropriates these marketing strategies only in order to unhinge their underlying assumptions about value and appropriateness. He aims at revealing the hidden codes behind seemingly neutral images and displays.