Ambient meets Guerrilla meets Viral Campaign (Task 7)

Ambient Media is the name given to a new breed of out-of-home products and services determined by some as non-traditional media.

Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.

Viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness.

All these Advertising strategies are applied to change consumer behaviour and gets their attention towards the specific product and promote its core message to the consumer.

TNT Drama – ‘Push to button to add drama’

Sprite Giant Soda Machine Shower

URA.RU: Make the politician work

Coca Cola Zero: Unlock the 007 in you

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s