Ambient meets Guerrilla meets Viral Campaign (Task 7)
Ambient Media is the name given to a new breed of out-of-home products and services determined by some as non-traditional media.
Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.
Viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness.
All these Advertising strategies are applied to change consumer behaviour and gets their attention towards the specific product and promote its core message to the consumer.
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