Sustainable Design (Task 8)

Sustainable design (also called environmental design, environmentally sustainable design, environmentally conscious design, etc.) is the philosophy of designing physical objects, the built environment, and services to comply with the principles of social, economic,  sustainability.


Levi Strauss & Co has been embarking on a pioneering path to make sustainability an integral part of everything they do to create clothing all over the world. Their inspiration came from their own experience promoting ethical labor standards around the globe. Just as their groundbreaking Terms of Engagement changed the supply chain landscape for their suppliers worldwide, they wanted their environmental sustainability efforts to raise the bar for every company.


Levis Strauss & Co start collecting stories all around of the world of people suffering from environmental issues. Clean water was one of the issues which came into the picture.


Levi’s designers set out to create an entirely new approach for using less water in the finishing process. The result? The Levi’s® Water<Less™ collection.

These jeans are made using less water–from an average of 42 liters to as little as 1.5 liters.



 Levi’s Waste<Less jeans are the result of Levi’s latest design innovation. Each piece features a minimum of 20% post consumer recycled content, from an average of 8 plastic bottles. Global bottled water consumption is over 29 liters per person, per year. Unfortunately, many of these bottles are not recycled. In the US, only 29% of pet bottles are recycled; in Europe, only 48%; and in Japan, 72%. The garbage is piling up and these ‘disposable’ bottles are not going to just disappear.


By repurposing waste–in this case, plastic bottles and trays–and recycling them into new fabrics, Levi’s is doing the small part to utilize existing materials in place of virgin cotton, which is dependent on numerous natural resources. In Spring of 2013, they will repurpose over 3.5 million recycled pet plastic bottles…and this is just the beginning. They’re committed to making more Waste<Less products in seasons to come to help minimize impact on the planet.



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