Basic tips for Sustainability (Task 8)

Below is a short clip from ‘DarkMouth’ which informs basic tips for sustainability which I believe is important for us to remember and we as graphic designers should think about these pointers before designing any product.


Sustainable Design (Task 8)

Sustainable design (also called environmental design, environmentally sustainable design, environmentally conscious design, etc.) is the philosophy of designing physical objects, the built environment, and services to comply with the principles of social, economic,  sustainability.


Levi Strauss & Co has been embarking on a pioneering path to make sustainability an integral part of everything they do to create clothing all over the world. Their inspiration came from their own experience promoting ethical labor standards around the globe. Just as their groundbreaking Terms of Engagement changed the supply chain landscape for their suppliers worldwide, they wanted their environmental sustainability efforts to raise the bar for every company.


Levis Strauss & Co start collecting stories all around of the world of people suffering from environmental issues. Clean water was one of the issues which came into the picture.


Levi’s designers set out to create an entirely new approach for using less water in the finishing process. The result? The Levi’s® Water<Less™ collection.

These jeans are made using less water–from an average of 42 liters to as little as 1.5 liters.



 Levi’s Waste<Less jeans are the result of Levi’s latest design innovation. Each piece features a minimum of 20% post consumer recycled content, from an average of 8 plastic bottles. Global bottled water consumption is over 29 liters per person, per year. Unfortunately, many of these bottles are not recycled. In the US, only 29% of pet bottles are recycled; in Europe, only 48%; and in Japan, 72%. The garbage is piling up and these ‘disposable’ bottles are not going to just disappear.


By repurposing waste–in this case, plastic bottles and trays–and recycling them into new fabrics, Levi’s is doing the small part to utilize existing materials in place of virgin cotton, which is dependent on numerous natural resources. In Spring of 2013, they will repurpose over 3.5 million recycled pet plastic bottles…and this is just the beginning. They’re committed to making more Waste<Less products in seasons to come to help minimize impact on the planet.


Ambient meets Guerrilla meets Viral Campaign (Task 7)

Ambient Media is the name given to a new breed of out-of-home products and services determined by some as non-traditional media.

Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.

Viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness.

All these Advertising strategies are applied to change consumer behaviour and gets their attention towards the specific product and promote its core message to the consumer.

TNT Drama – ‘Push to button to add drama’

Sprite Giant Soda Machine Shower

URA.RU: Make the politician work

Coca Cola Zero: Unlock the 007 in you

Diesel – Be Stupid Campaign (Task 7)

“Be Smart” – that is what our parents and teachers told us since we were young. While Diesel, an international jeans brand, takes “Be Stupid” as its philosophy.


dieselbestupid151 dieselbestupid101 diesel-stupid-sauce-bottle Be-Stupid-38-a Be-Stupid-39-a Be-Stupid-40-a
Be-Stupid-37-a Be-Stupid-36-a Be-Stupid-35-a Be-Stupid-34-a Be-Stupid-33-a Be-Stupid-27-a
Be-Stupid-32-a Be-Stupid-24-a Be-Stupid-23-a Be-Stupid-22-a Be-Stupid-21-a Be-Stupid-16-a
Be-Stupid-18-a Be-Stupid-19-a Be-Stupid-20-a Be-Stupid-15-a Be-Stupid-14-a Be-Stupid-13-a Be-Stupid-12-a Be-Stupid-11-a Be-Stupid-6-a Be-Stupid-7-a Be-Stupid-8-a Be-Stupid-9-a Be-Stupid-10-a Be-Stupid-5-a Be-Stupid-4-a Be-Stupid-3-o Be-Stupid-2-a


Packaging Design (Task 6)


The role of packaging design is to answer two main questions to the consumer:

  1. What’s the product for?
  2. What’s the brand behind it?jamie-oliver-packaging

6 Rules of packaging design that will dive off the shelf:

1. Clarity & Simplicity:

You will be amazed how hard it is to find answers to some of these essential questions in less than 4 seconds, which is the maximum time average consumer will dedicate to any particular product on the shelf. You’ll find products listing dozen of benefits with no clear brand name. You’ll find products that look great on the outside yet fail to explain what’s in the box.


2. Honesty:

Honesty in packaging is very important.  Consumers have nothing against simple, inexpensive products, as long as they know what they’re buying! Of course they expect “face lifting” to some degree but not to a point where product appears to be something entirely different.


3. Authenticity:

Originality, character and memorability are at the heart of great brands and of course, great packaging designs. It’s easy to understand why – there are hundreds of products out there, all competing for consumers’ attention. The only way to set your brand apart is to be different, to be authentic.


4. Shelf Impact:

From a shopper’s point of view, a product is never seen alone and never in great detail. Because of the viewing distance from shelves and the fact that products are arranged in rows and columns, all we see are veritable patterns made of various products. It’s not until a certain pattern attracts our attention that we decide to take a closer look. This distinctiveness and appeal of the product when placed on an actual shelf is something retailers call “shelf impact,” and it makes a huge difference in product sales.


5. Extensibility:

A product packaging design concept should allow for an easy introduction of a new line extension (product variation) or a sub-brand.


6. Practicality:

Practicality deals with the actual shape, size and functionality of the product container, not just the label or wrap. The more practical the product, the more sales it gets.


Latest trends in packaging:

Nowadays, two of the most popular practice in packaging design is towards the use of eco-friendly materials and secondly creating an memorable experience through the packaging.


1. Eco-friendly packaging:

These days people are investing in this kind of packaging. Its is worthwhile as are own very existence is under a threat due to our own disregard of our environment. Among the companies, the trend now is to adopt recyclable and eco-friendly packaging designs as part of their thrust to become socially responsible business operators.

Few examples of Eco-friendly packaging:

Lacoste Eco / Techno polo shirts:

This are branding and packaging designed by Mind Design for two very different types of polo shirts commissioned by Lacoste. The most eco-friendly way to package a shirt was not to print on the packaging at all but use embossing instead.


Colorless Coke Can:

This innovative Coke can from Coca Cola is designed by Harc Lee uses a convex logo instead of a colorfully sprayed can. Thus is reduces air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process.


2. An Experience with the packaging:

Product packaging design is evolving. It’s no longer enough to just grab your attention, it also needs to help show off the personality and style of the company behind it, and the personality and persona of the product itself. Good product packaging stands out, but great product packaging tells a story and has a personality.

dpp-appleBelow are few packaging designs with a distinctive personalities.

fruit-juice-packagingDesigned by Naoto Fukasawa.

hanger-teaDesigned by Yanko Design.

kleenexDesigned by Hiroko Sanders.

noteDesigned by Corinne Pant.

Brain Masala – Design Experimentation


tumblr_m3q039hXIE1qe6iplo1_1280 copy

IMG_8914__P.Nguyen copy

Strong ethics / socially responsible approach (Task 5)


Amnesty International is a global movement of more than 3 million supporters, members and activists in over 150 countries and territories who campaign to end grave abuses of human rights.

Their vision is for every person to enjoy all the rights enshrined in the Universal Declaration of Human Rights and other international human rights standards.

They are independent of any government, political ideology, economic interest or religion, and are funded mainly by our membership and public donations.

Below are few of their ads published all over the world:

prisoner_0 pencil3_aotw MUBARACK liberia firing_squad door_eng_aotw child_press-s castro amnestycakebrown amnesty-your-word amnesty-international_gallows amnesty_prisoner amnesty_print_bars amnesty_letter_deathpenalty_1 amnesty_domestic-violence_poster amnesty_ang albertina-uk aiwedding AIracism AIpen2 ailetter3 AIbush_0